What is 420? Celebrating Natural Medicine at Astrid South Yarra

On April 20 at 4:20pm our dispensary in South Yarra was buzzing with patients, nurses, doctors, and advocates, all sharing their experiences with natural medicine.

A huge thank you to our amazing community for joining us in celebration.

April 20th, known globally as 4/20, has evolved from an underground gathering to a major cultural event celebrating cannabis culture and its journey towards acceptance alongside medical recognition.

For us, 420 is more than just a day; it’s about our community coming together to break the negative associations surrounding natural medicine.

It’s about having important conversations and, most importantly, normalising natural therapies as a form of medicine — we want everyone who needs it to have access.

Our hearts are full, and we are more determined than ever to continue our mission.

We are grateful for our wonderful community here at Astrid. Thank you for your continued support!

Here’s a look inside our 420 event:

If you have any questions or feedback about our events, please don’t hesitate to contact us: hello@astrid.health. At Astrid, we’re more than just a healthcare provider— we are your partners in wellness.


Celebrate 420 with Astrid: A Journey Through Culture and Patient Care

April 20th, known globally as 4/20, has evolved from an underground gathering to a major cultural event celebrating cannabis culture and its journey towards acceptance alongside medical recognition. 

This day marks not just a celebration but also a reflection on the progress and challenges within the community, especially here in Australia.

The History of 420: From California to Australia

The term 4/20 originated in the 1970s in California, coined by a group called the ‘Waldos’ who would gather at 4:20 pm to enjoy the elusive plant. It gained traction among fans of the Grateful Dead rock band and has since become a symbol of widespread cultural acceptance.

This cultural momentum culminated in 2003 when California state introduced the bill California Senate Bill 420  – “Marijuana Revenue and Regulation Act”’ where they launched a medical cannabis program and identification cards to be able to support both patients and carers. In 2016, California fully legalised the use, sale and cultivation of recreational cannabis for people over 21. 

This significant legislative move mirrored Australia’s own legal advancements. Over the past decade, Australia has seen remarkable progress towards acceptance, with more than 50% of Australians supporting the legalisation of personal cannabis cultivation. In 2016, the Therapeutics Goods Administration took a monumental step by approving the use of medicinal cannabis for certain treatments. Building on this progress, the Australian Capital Territory (ACT) passed progressive laws in 2020, further legalising personal use and cultivation.

Australia’s cannabis advocacy extends beyond legislation, with communities like Nimbin, NSW, leading the charge since the 1970s. Located just over an hour from the Astrid Byron Bay Dispensary, Nimbin has championed the holistic use of cannabis. The town hosts the annual MardiGrass law reform rally and festival, beginning in 1993 as a peaceful protest against raids and arrests. Additionally, major cities have witnessed significant public events, including picnics, protests, and “Who Are We Hurting” demonstrations.

Now around the world, 420 has always been a day of peace and celebration – a symbol of a happy and healthy community. 

Join Us in Celebrating 420 with Astrid South Yarra, VIC  

This year, Astrid invites the community to delve into the world of alternative medicine and holistic health.

Whether you’re new to plant-based medicine or a seasoned advocate, Astrid is here to support your journey towards wellness.

Our event is more than a gathering; it’s a testament to the power of community, education, and the transformative potential of plant-based therapies.

What’s happening 

  • Connect with the Astrid team and community at one of our favourite events of the year
  • Freebies for everyone (coffee + cookies + merch!)
  • Be in the chance to WIN A $420 PRIZE PACK

Where and when 

  • Date: Saturday 20th April, 2024
  • Time: 4:00 pm – 6:00 pm 
  • Location: Astrid Dispensary South Yarra, 575 Chapel St, South Yarra VIC 3141, Australia

Event partners

Campos Coffee, The Pot Dispensary 

If you can’t attend the event and want to learn more about how plant-based medicines can support your health and well-being, reach out to our friendly team at Astrid. 

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Astrid’s EOY Party in Melbourne 

To conclude 2023 on a high note, Astrid Dispensary & Clinic hosted a spectacular year-end event, bringing together the Astrid team and our extended community to celebrate and reflect on the remarkable milestones achieved throughout the year.

From earning prestigious titles such as Cannabiz’s Company of the Year and Dispensary of the Year to gaining recognition in media outlets like @forbes, our Astrid journey has been extraordinary. We are filled with gratitude for these accomplishments and wanted to take a moment to revel in the success that our collective efforts have brought.

Behind every milestone stands our incredible team of nurses, pharmacists, and doctors – the true magic of Astrid. Recognising the tireless dedication of our healthcare professionals, we aimed to ensure they could relax and celebrate. As caregivers, we often find ourselves giving to others, and this was the perfect opportunity to rejuvenate our own well-being.

At Astrid, we take pride in having a team that not only works together seamlessly but genuinely enjoys each other’s company. This camaraderie translates into a workplace where passion and enjoyment intersect, fostering a culture of growth and trust. This collaborative spirit enables us to better serve our patients, and for that, we are immensely grateful to our entire Astrid team.

During the event, we took the opportunity to acknowledge and applaud team members who went above and beyond to embody Astrid’s vision in 2023. Congratulations to the following outstanding individuals:

  • Dispensary Team Member of the Year: Lucy Miceli
  • Clinic Team Member of the Year: Olivia Lackmann
  • Head Office Superstar: Sarah Rajah
  • All Rounder of the Year: Bee Mohamed

A heartfelt thank you goes out to our stakeholders and doctors who joined us for the celebration. Your collaboration has been invaluable, and we look forward to continuing our partnership in the coming year.

As we bid farewell to 2023, we’re not only proud of our achievements but also excited about the big plans we have in store for Astrid in 2024. Get ready for some exciting changes! Take a glimpse inside the festivities at Astrid’s 2023 End of Year Party below: